Vision Statement

Heartland Express strives to offer superior Service for Success. This is achieved by Employing The Best People and Maintaining a Modern Fleet, committed to supporting our customers with the highest quality of service and safety in the industry. Daily Bottom Line thinking and keeping a Long Term Mindset, is the foundation Heartland Express is built on to stay Financially Strong and Debt Free.

Statement of Mission

As an organization, Heartland Express is committed to providing our customers with the highest quality of service and safety in the trucking industry. Excellence in service and safety are company goals.  We measure ourselves by the high standards of our customers, and value their input. Mutual progress towards defined goals is our objective in working with our customers.
In order to provide this service to our external customers, Heartland is committed to internal quality processes.  We are dedicated to achieving maximum efficiency and productivity in every area of operation.  Every employee must understand how their job contributes to the overall operation and directly affects the customer, their ultimate employer. Heartland Express is committed to continuous improvement and responsiveness to customer needs in all departments. We have made a long term commitment to developing programs that will enable our employees to function more efficiently.  This will enable us to provide our customers with superior service and work with them to obtain mutual efficiencies. At Heartland, “Service for Success” enables ourselves and our customers to succeed in achieving overall quality that reflects organizational excellence!